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In collaboration with
Yorel Porcile
Eli Orazco
CREATIVE OVERHAUL AT KINDA HIGH
STARTUP IN ORANGE COUNTY, CALIFORNIA
Project Role: Graphic Design, Product Design, Video Editing
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Keeping it
Simple
Kinda High is inspired by simplicity and directness. It introdes a gentler approach to cannabis with modest design and four distinct flavors made recognizable by its own pastel color.
Feedback concerning our apparel's rigidness and lack of expression became a catalyst for change. In line with June Pride Month in Los Angeles, my goal was to commemorate the meaningful occasion by showcasing new product lines while exploring brand themes that can also reflect the month's values.
A LESS-SIMPLE REDESIGN
We departed from its clinical design while leveraging our company's original four brand colors to craft a more self-expressive narrative.
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DESIGNS PRIOR TO REBRAND
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